Google Ads Remarketing Beginners Guide

Google Ads remarketing lets you adjust your ads for people already connected with your business. Remarketing aims to bring potential customers back to your website to complete a desired action like purchasing or completing another conversion.

Google uses cookies and tracking pixels to target your ads and adjust your bidding for particular audience members that have previously been to your website or provided their contact details.

The main idea is to stay up-to-date with prospects and customers so they know about your offer and remember your brand. Remarketing is about bringing back people who are already familiar with your brand, product, or service, aiming to boost conversion rates and improve return on ad spend.

Some key benefits of using Google Ads remarketing include:

1. Audience Targeting: Remarketing allows you to create audiences based on specific actions people take. This lets you target more personalized ads to people, which increases the likelihood of people engaging and converting.
2. Increased Conversion Rates: Since remarketing targets users who have already shown interest, conversion rates tend to be higher than other types of targeting. Your ads can remind and influence people in their decision-making.
3. Custom Offers: You can adjust your ads (and offers) to suit different audience segments. And you can use dynamic remarketing to display products or services that users previously viewed on your website.
4. Adjust Bidding: Remarketing campaigns let you adjust bids for different audience lists. For example, you can increase bids for people who haven't converted and decrease bids for people who have converted.

Ready to learn more about remarketing? Watch our tutorial below and take a moment to check out our Google Ads course, where you'll learn how to create and manage campaigns, including remarketing.

Google Ads remarketing gives you additional ways to control the targeting, bidding, and messaging of your ads. And by focusing on people who are already aware of your brand and offer, you're likely to see more conversions and higher conversion rates from your advertising.