Google Ads Fundamentals Course

About The Google Ads Course

After completing this course, you will be able to manage Google Ads campaigns right through to measuring performance and improving outcomes. You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.

Here’s what you will learn in the course:

• Learn the latest version of Google Ads
• Best ways to create and structure campaigns
• Navigate the Google Ads interface
• How to enhance ads with assets
• Identify opportunities to optimize campaigns
• Research keywords and use keyword matching
• Learn how to improve results using ad testing
• Understand the options for tracking conversions

Your instructor

Benjamin has been working with Google Ads and Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.

What’s covered in the Google Ads course?

Module 1: Foundations

• Introduction to Google Ads
• Features and benefits
• Where your ads appear
• Quality of your ads

Module 2: Objectives

• Defining objectives
• Account life cycle

Module 3: Working with Keywords

• Keyword research
• Additional tools
• Keyword match types

Module 4: Creating Campaigns

• Structuring campaigns
• Interface features
• Campaign setup
• Bidding strategies
• Performance Max campaigns

Module 5: Working with ads

• Search ads
• Editorial policies
• Effective ads
• Ad testing
• Assets (previously called 'ad extensions')

Module 6: Targeting and Settings

• Location targeting
• Language targeting
• Device targeting
• Ad rotation

Module 7: Optimization

• Campaign experiments
• Ad experiments
• Introduction to optimization
• Optimization tips
• When to use automation

Module 8: Conversions

• Conversion tracking
• Linking Google Analytics
• Importing conversions from Google Analytics
• Reporting on performance
• Forecasting results

Module 9: Display and Remarketing

• Display targeting
• Remarketing
• Building audience lists
• Targeting ads

Module 10: Landing Pages

• Optimizing landing pages

Module 11: Management

• Account access
• Managing multiple accounts
• Account organization

What’s included in the course?

• High-quality video lessons to build your knowledge and skills.
• Guided walk-throughs with techniques and tips.
• Practical exercises to apply your skills.
• Quizzes to reinforce learnings and test your knowledge.
• Private community where you can ask questions.
• Course certificate for completing the lessons and quizzes.
• Full access lets you review lessons whenever you need.
• Updates when lessons in the course are refreshed.

It was great to see all of Benjamin’s examples and step-by-step guides and I’m excited to put his recommendations and best-practice into action. I can’t wait to take more Loves Data courses!

— Kaitlyn, Loves Data Graduate

The way the course is structured and the content is delivered is really great – short, digestible videos which are jam-packed with knowledge. I picked up some really useful tips and tricks from Benjamin during these videos which made the cost of the course more than worth it.

— Briony, Loves Data Graduate

I feel much more confident that I can manage Google Ads campaigns. Before doing this course I was familiar with some aspects but wasn’t confident I was managing it well.

— Abigail, Loves Data Graduate

Easy to follow and understand Google Ads training. This will improve my current campaigns and decrease my costs.

— Glenn, Loves Data Graduate

I was able to immediately implement this at work and for my blog. Highly recommend this to all digital marketers and business owners!

— Michael, Loves Data Graduate

Frequetly Asked Questions

Does the course cover the new version of Google Ads?

Yes, this Google Ads course covers the latest version of the interface.

When does the Google Ads course start and finish?

The course starts as soon as you join! It is a completely self-paced online course, so you decide when you start and when you finish.

How long does it take to complete the Google Ads course?

We recommend taking the course over three to four weeks so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a week and others that spread the lessons over a couple of months.

How long do I have access to the Google Ads course?

You receive full access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like, and any lesson updates are included.

Will I receive a certificate?

Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.

Join the Google Ads course

The Google Ads Fundamentals Course includes:

• HD video lessons
• Guided walk-throughs
• Practical exercises
• Revision quizzes
• Private discussion area
• Course certificate