Getting Help with Google Ads
Loves Data
When you’re running campaigns in Google Ads, there are times when you might feel like you need an extra hand with your account. You might be struggling to understand one of the campaign types or a specific setting in your account. Or maybe you need help getting everything set up or advice on the best advertising strategy to use for your objectives. The good news is there are a range of options to get assistance with your account. Let’s take a look at some of the ways you can get help with Google Ads.
How to Find Support (or Consultants) for Google Ads
Finding support or consultants for Google Ads can make a significant difference in the performance of your campaigns. Let's look at some steps to help you find the right support.
Free Help
When it comes to getting help with your Google Ads account, you can start with Google’s support team. The contact methods you can use will depend on your question, your location and other details. Once you’ve completed Google’s contact form, you might see options to chat, email, or call a Google Ads support specialist. You can ask them about your campaigns and account, including questions about management, billing, and more.
If you’re looking for other general help with your account, then you can head to the official Google Ads Community. You will find others posting questions about basic account setup, through to questions about billing and other technical issues. The main thing to remember about the community is that it doesn’t guarantee you will receive a reply. And your question will be posted publicly, so anybody will be able to see what you’re asking.
Paid Support
Paying for help with your Google Ads account is the next option. In most cases, businesses look for paid support when they can’t manage their campaigns, like when you’re too busy to take on yet another marketing task or don’t have the in-house skills. If this is the case for you, then I recommend trying to fill any short-term gaps but aim to upskill yourself (or your team).
I know it’s easy to say, but you do know your business better than anybody else, which will also translate into better results from your advertising. Although there are great consultants and agencies out there, it’s going to take them time (sometimes a lot of time) to come up to speed with your offer. This means you need to be ready to invest a significant portion of your budget in the management of your account.
Consultants
First up are consultants. The benefit of working with a consultant is that you’re typically working directly with the person who’s helping you with your account. You’re aiming for one-on-one help with Google Ads. This is different from most agencies (which I will talk about in a moment), where multiple people work on your account.
It can be difficult to find a high-quality, reliable consultant. I recommend trying to find someone local who understands the basics, including your business, your customers, prospects, and their geographic location. (I always recommend targeting your ads to places where you’re already seeing sales instead of trying to scale up too quickly.)
To find a consultant, I recommend turning to LinkedIn or Google and searching for ‘google ads consultant’, along with your geographic location. For example, you could search for ‘google ads consultant vancouver’ if you are based in Vancouver.
Apart from finding a local consultant directly, you can also head to Upwork or Freelancer to look for assistance. If you decide to take this path, then I recommend setting aside extra time to review all of the applications you receive, as the quality of consultants can be quite mixed. I also recommend arranging a video call before you start a contract. I’ve found that seeing the person you will potentially be working with and asking a few questions like you’re interviewing a new team member, can really help in establishing an applicant’s level of skill and compatibility. It adds an extra step and takes time, but it can really make a big difference.
Agencies
Apart from working with a consultant on your account, you can also engage an agency. Most agencies will ask to work with you on an ongoing basis. For example, they might ask for a minimum 12-month commitment to manage your account. Some might even have an additional fee for the first month to review your account (or set it up).
Google has a partner program called ‘Google Partners’ with minimum requirements before agencies can use the Google Partner badge. If you find an agency that says they’re a Google Partner, ask them for their verification link. If they are a partner, they will have a profile hosted on a Google domain (it should look something like https://www.google.com/partners/agency?id=123456).
You can use the Google Partners Directory to find a partner that fits your requirements and is based in one of your preferred locations. The directory lets you filter partners based on their certifications, location, and more.
Apart from using Google’s directory, you can also try searching on Google for partners in your location. For example, you could search for ‘google partner vancouver’ if you were located in Vancouver and looking for a partner to help you with your account.
If you don’t mind finding an agency in a different location, try searching for a term related to your business or organization. For example, if you are a real estate agent, you might search for ‘real estate google partner’ to find a suitable agency.
It’s worth highlighting that it doesn’t automatically mean an agency will be the perfect fit because they are a Google Partner. You will still need to get to know them, ask lots of questions, and make sure you’re confident they can help you.
Apart from Google’s partner directory, you can also search through these resources for potential agencies:
Most of them are likely to h ave some experience managing Google Ads accounts.
Support Documentation
If you have a simple question or issue you’re trying to solve, then Google has plenty of support documentation you can work through. You will find articles covering the different types of Google Ads campaigns in Google Ads Help. The biggest downside of Google Ads Help is that there are so many articles. It can be hard to find the exact answer you’re looking for, and occasionally you might find articles that don’t cover the latest version of Google Ads.
Upskill Yourself (or Your Team)
Apart from engaging a consultant, an agency, or working through Google’s support resources, mastering Google Ads for yourself is the best way to gain control of your advertising. Learning Google Ads will take time and commitment, but learning how to run successful campaigns, understand configuration options, and apply strategies to optimize your campaigns can boost performance. Upskilling will also provide benefits beyond a single issue.
My top picks for learning Google Ads are my own Google Ads courses. I’ve created and refined my courses over the years to focus on the most important aspects of setting up and managing Google Ads. They’re designed to increase your knowledge and boost your practical skills. And my courses also give you access to the private Loves Data Community, where you can ask questions. So if you need advice on a problem you’re encountering, you can connect with me.
Wrap Up
So that’s how you can get help with your Google Ads account and campaigns – from posting a question on the Google Ads Help Community, engaging a consultant, working with a Google Partner, through to taking your skills to the next level with my Google Ads courses. Take time to consider the options and choose one that aligns with your immediate and future needs.
Unlock the full potential of your advertising campaigns by diving into my Google Ads Fundamentals Course at Loves Data. Whether you're new to digital marketing or looking to refine your expertise, my comprehensive course covers everything you need to know to boost your ad performance. I also provide a variety of free resources designed to complement your learning journey. Explore my insightful blog posts, video tutorials, and expert guides to stay ahead in the ever-evolving world of Google Ads.
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