Google Analytics Training

Google Analytics is a powerful tool that provides insights into your digital marketing activities and is essential to building a successful online presence. It’s time to unlock the potential of your data and reports with Loves Data’s Google Analytics training. You will learn how to use and apply Google Analytics to understand your audience and website to inform your digital strategy and drive better results from your marketing campaigns.

Loves Data’s training courses are designed to help you navigate this landscape. We focus on the strategies, features and best practices that will make a difference to your organization’s KPIs and bottom line. Whether you’re a beginner or have been using Google Analytics for years, our Google Analytics specialists will provide actionable training to create and improve your campaigns. You can start your GA4 training today!

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Who should register?

• In-house marketing staff (including Google Ads, SEO, and Social Media specialists) – to learn how Google Analytics can optimize your marketing campaigns, whether you manage one channel for your company or all of them
• Strategists and managers – to learn how to use Google Analytics to get more information about where your brand is and where it could be
• Technical and IT – learn how to improve your website's performance on all platforms, as well as what customizations and data integrations you can implement to create business value
• Designers and UX specialists – to learn how to make your website decisions more data-driven

What is included?

• Comprehensive course modules
• Links to extra resources and tips
• Practical exercises
• Revision quizzes
• Earn your course certificate

Course Topics

Our Google Analytics course covers fundamental and advanced topics. Here's a summary of what you'll learn:

GA4 Training Fundamentals

Learn the fundamentals of Google Analytics including basic concepts, the interface, and which reports will help you optimize your marketing campaign. The fundamental course topics suit beginners with no Google Analytics experience, to advanced users looking to make sure they’re utilizing the best practices in their account.

Google Analytics Training Topics:

• Introduction to digital analytics and Google Analytics: What is digital analytics? How can we take analytics beyond reporting and into actionable insights? Which Google Analytics features are relevant to my business? How does Google Analytics work?
• Google Analytics account structure: What are best practices in setting up Google Analytics accounts and properties? What do I need to consider when creating a new account?
• Google Analytics terminology: What’s the difference between users and sessions, what are engagement metrics, and how are they calculated? What are the limitations of measuring traffic and what is the impact on my reports?
• Google Analytics interface features: An overview of where to find all the features of the tool.
• Audience reports: What types of visitors are coming to my website? What can I learn about the locations that visitors are coming from, what devices/technologies they’re using and what demographics they belong to?
• Acquisition reports: How are my visitors finding my website? What are the types of traffic my website can receive and what do I need to know about interpreting it? What can I find out about my marketing campaigns, referral, social, organic, and paid traffic?
• Behavior reports: What information is available about the pages my visitors browse and what is the best way to view this information? How does Google Analytics report on interactive behavior that happens on a page?
• Conversion reports: What is the difference between conversions and key events? What conversions should I be tracking for my business? What can I learn with the valuable actions my visitors are taking using the reports?
• Tracking marketing campaigns: How can I use campaign tagging to send meaningful custom data into my Google Analytics reports? What tagging best practices should I use?
• Creating custom reports: What are the best practices for creating custom reports? How do we create actionable custom reports to answer specific business questions?
• Actionable insights: How do the reports fit together to ensure that Google Analytics is being used to improve your business?

GA4 Training Advanced Topics

Learn more advanced features of Google Analytics with Love Data’s GA4 course. You will cover topics including advanced analysis and customization techniques to make your account relevant to your business goals. The advanced course topics build on the learnings from the fundamental lessons and take your understanding to the next level.

Google Analytics Training Topics:

• Event, user, and session segments: How can I use segments to make my analysis more efficient and perform advanced analysis? How do I create segments that are relevant to my business?
• Events: What interactions can I measure with events? How do I implement event tracking? How can I make my reports meaningful?
• Understanding attribution: How does Google Analytics attribute conversions back to acquisition channels? What reports exist to help me get different views of my marketing mix? What are some best practices in creating/interpreting these reports?
• Regular expressions: What are regular expressions and when would I use them in Google Analytics? How do I construct basic regular expressions?
• Conversion tracking: How do I set up key events to track conversions in Google Analytics? What best practices do I need to consider? What ecommerce tracking options exist, and how can they help me get a detailed view of my site’s purchase funnel?
• Advanced configuration and setup options: How does automatic tracking work, and how can I customize tracking, including site search and categories?
• Filtering data: What are filters and when would I use them? What are the best practices and common pitfalls around setting up filters?
• Best practices for administration: What user permissions should I be setting for the team? How do I share standard and custom reports amongst the team?
• Advanced options: How do I set up cross-domain tracking and when would I need to? How can I get custom data into my Google Analytics reports?
• Introduction to Google Tag Manager (GTM): What is Google Tag Manager and which businesses can benefit from it for their Google Analytics implementations? What are some best practices and options that we should be considering for Google Analytics? What is the data layer and how does it allow us to push additional information into our reports?

FAQs

What time does training start and finish?

• You can start and finish the training whenever you like because it's delivered online

Do I need a laptop?

• Yes, we recommend using a laptop or desktop to take the training courses.

Will I need internet access?

• Yes, you'll need internet access to take the course

Can I ask questions?

• We're here to help and do our best to answer questions. Email your questions to [email protected] and we'll be in touch.

Will I receive a certificate?

• You can earn your course certificate by completing all of the lessons, exercises, and quizzes in the courses.

Is there a time limit on taking the training?

• No, you can access the training whenever you like

Can I rewatch lessons?

• Yes

I have another question...

• Contact the Loves Data Team

Why Loves Data?

• We’ve been delivering and refining our Google Analytics training since 2007
• We pride our training on being accurate, accessible and actionable

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