Are you looking to learn more about Google Analytics 4 (or GA4)? Well, you’re in the right place!
We’ve been testing the limits of this new version of Google Analytics before it was called ‘GA4’. Yes, we go right back to when it was known as ‘App + Web’.
Google Analytics 4 brings a new level of flexibility to the way you can collect data and report on your users. However, it can also be a pain to use, especially if you’re happy with Universal Analytics (the previous version of Google Analytics).
So we’ve put together a short guide to help you navigate the new world of Google Analytics 4, including what’s changed and if you should start using it.
This is a free guide, just click the button and enter your details.
It’s the latest version of Google Analytics and it means you can combine data collected from your website and mobile app into a single set of reports. This gives you greater flexibility when it comes to data collection and reporting. For example, you can use your own naming conventions when sending data to Google Analytics. GA4 also provides additional options for reporting, including new funnel and path reports (which are useful even if you're only tracking a website).
Here’s a quick comparision of the new and previous versions:
New Version
Previous Version
Name
Google Analytics 4 (GA4)
Universal Analytics (UA)
Standard reports
Limited
Yes
Custom reports
Yes
Limited
Permantent filters
Limited
Yes
Automatic tracking
Yes
No
The differences between the new and previous versions are covered in more detail inside our free guide.
About Benjamin Mangold and Loves Data
Benjamin co-founded Loves Data and he is an internationally recognized expert in digital analytics and marketing. He has been working with Google Analytics, Google Ads, Google Tag Manager, Google Data Studio, and other Google products for over twelve years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google.
Loves Data is all about getting the most out of your data. We’re about getting to the good stuff and skipping the fluff. We’re specialists in Google Analytics and Google Ads and have consulted with some of the biggest brands and trained thousands of people to do it themselves.
What you’ll find in the guide…
You will learn about the most important changes to Google Analytics, including key differences between the new and previous versions. This quick-start guide also includes a summary of the default reports and custom reporting options available.
“Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools.”
— Justin Cutroni, Google
Download Your Free Guide
Are you ready to learn about Google Analytics 4? Subscribe now to get your free guide and learn about the changes you’ll find in Google Analytics.
