Google Tag Manager Course

About The Google Tag Manager Course

After taking this course, you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply tag management to your website (or your client’s website).

What will I learn in the GTM course?

• How to get started with Google Tag Manager
• Setting up and configuring Google Tag Manager
• Tracking custom website actions
• Testing your tags and using environments
• Diagnosing issues with your tags and triggers

What’s included?

• Walk-through of the current version of Google Tag Manager
• Full access to HD video lessons
• Revision quizzes to reinforce learnings
• Private discussion area where you can ask questions
• Demo website for testing tags and triggers
• Certificate for completing the course
• Updates when lessons are refreshed

Your GTM course instructor

Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for 15 years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up, configuring, and using Google Tag Manager.

Google Tag Manager course topics

Topics covered in the course include:

• Essential foundations, including concepts and setup
• Google Tag Manager terminology
• Best practices for Google Tag Manager
• Measuring custom actions, including clicks and scrolling
• Using tags, triggers, and variables
• Understanding the data layer
• Identifying different types of events
• Diagnosing issues with tags and triggers
• Firing additional tags, including Google Ads and HTML tags
• Using environments to test tags before publishing
• Understanding advanced Google Tag Manager concepts

Testimonials

“I have now completed the tutorials and all my questions and frustration of how to set up Google Tag Manager are over.”

— Paul, Loves Data Graduate

“I had started using Google Tag Manager before finding out about the course, and was pleasantly surprised that there were more advanced aspects to Google Tag Manager covered.”

— Jason, Loves Data Graduate

“Another comprehensive, easy to understand course – thanks Benjamin!”

— Matt, Loves Data Graduate

“Great course for anyone who is wanting to learn Google Tag Manager. I’ve taken many courses in the past, but this one taught by Benjamin and the Loves Data team was by far the best.”

— Scott, Loves Data Graduate

Frequently Asked Questions

Does the course cover GA4 (Google Analytics 4) tags?

Yes, absolutely!

Does this course cover the new Google Tag in Google Tag Manager?

Yes, the course includes lessons covering the new Google Tag, and if you’re still using GA4 Configuration Tags, the course includes lessons for this version too.

Do lessons cover server-side containers?

Yes, the course includes lessons covering server-side and web containers.

When does the Google Tag Manager course start and finish?

When you’re ready! As soon as you join the course, you can access all of the lessons and take them at your own pace.

How long does it take to complete the Google Tag Manager course?

We recommend taking the course over three to four weeks, so you have time to apply the lessons to your account (or your client’s account). However, we’ve seen people complete the course in a week, while others spread the lessons over a couple of months.

How long do I have access to the course?

There’s no time limit, so you can take the course at your own pace and rewatch lessons whenever you like.

Will I receive a certificate?

Once you complete all of the lessons and quizzes in the course, you’ll receive your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form, and we’ll get back to you.

Join the course

The Google Tag Manager Course includes:

• HD video lessons
• Guided walk-throughs
• GTM demo website
• Revision quizzes
• Private discussion area
• Course certificate