Google Analytics 4 (GA4) Complete Course

Learn Google Analytics 4 in this practical GA4 course

This GA4 course is designed to help you master Google Analytics 4 through clear, focused lessons and practical techniques. Whether you're new to GA4 or looking to deepen your skills, this expert-led training includes real-world best practices and walkthroughs – so you can confidently apply what you learn.

Here’s what you’ll learn:

• Use the default reports and customize them to suit your needs
• Track inbound marketing campaigns and measure their performance
• Create custom audiences for analysis, reporting, and remarketing
• Set up key events and ecommerce reports to track conversions
• Understand how your marketing channels work together
• Configure GA4 to collect accurate and meaningful data

In addition to hands-on skills, you’ll learn how to plan your GA4 setup, choose meaningful metrics, and translate your data into insights that support smarter marketing and business decisions.

By the end of the GA4 course, you’ll be confident using Google Analytics 4 and applying your skills to improve your website, campaigns, and business outcomes.

About your Google Analytics course instructor

Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.

What’s covered in the GA4 Course?

In this Google Analytics 4 course, you will learn:

• How to properly plan your analytics setup.
• How to decide what is important to track.
• How to configure Google Analytics 4.
• How to build reports based on your business goals.
• How to analyze the data and how to get value out of it.

Module 1: Fundamentals

• Understand what metrics are telling you in Google Analytics.
• Use a measurement plan to align reports with objectives.
• The importance of applying context to your reports.
• How Google Analytics can be used for analysis and optimization.
• The major differences in GA4 compared to Universal Analytics.

Module 2: Standard Reports

• Understand your audience, including who is visiting your website, the devices they’re using, and how to report on demographics.
• Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.
• Discover how people are engaging with your website, identify the content they’re viewing, and understand how people navigate pages and the actions they take.
• Report on conversions using ‘key events’ to see if your website and marketing channels are achieving their full potential or if there’s room for improvement.

Module 3: Campaigns

• Apply best practice tracking for all of your marketing activities.
• Analyze the performance of organic and paid marketing campaigns.
• Link Google Ads with GA4 for in-depth reporting.

Module 4: Conversions

• Identify the conversions you should be tracking for your business.
• Configure key events to measure important actions on your website.
• Understand impacts on conversions.
• How attribution works in Google Analytics.
• Use ecommerce tracking to report and analyze purchases.

Module 5: Exploration Reports

• Creating exploration reports for custom needs.
  • Free form report
  • Funnel exploration report
  • Path exploration report
  • Segment overlap report
  • User explorer report
  • Cohort exploration report
  • User lifetime report

Module 6: Customization

• How to customize the standard reports and menu.
• Create custom insights to report on anomalies.
• Understand how metrics and dimensions work together.
• Create custom audiences to analyze users and their behavior.
• Creating custom dimensions and metrics.

Module 7: Advanced

• Best practices for setting up and configuring Google Analytics.
• Use the DebugView to view your testing data.
• Apply filters to exclude your own traffic from reports.
• Use Google Tag Manager to streamline your implementation.
• Upload custom data to Google Analytics.
• Track logged-in users across multiple devices.

“This is a great course to get up to speed with GA4. If you are an experienced web analyst / Universal Analytics user, some lessons may already be familiar to you. However, I find these very helpful, as it provides me guidance on how I can best transfer this knowledge to inexperienced colleagues. All in all, it is a good course and good value for money.”

— Michel B., Loves Data Student

Loves Data's courses are rated 4.7 out of 5, based on 211 student reviews.

FAQs

What is GA4?

GA4 stands for Google Analytics 4. It's the latest version of Google Analytics, offering event-based tracking and flexible user-focused reporting.

How long does it take to complete the GA4 course?

We recommend taking the course over 3 to 4 weeks and giving yourself 2 hours a week to watch the lessons, complete the practical exercises, and take the quizzes. However, we've also had students complete the course faster (and slower) based on their needs and schedule.

Who should take this GA4 course?

This GA4 course is ideal for marketers, analysts, business owners, and anyone who wants to understand how people find and interact with their website using Google Analytics.

What are the requirements for taking this course?

This course is designed to accommodate both beginners and those with existing knowledge. You won’t need any previous experience to get started.

When does the course start?

You can start the course whenever you’re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.

Does the course focus on websites, apps or both?

This course is 100% focused on websites.

How long do I have access to the course?

There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.

Do you need your own website for the practical exercises?

No, having your own website is not required for the practical exercises in this course. However, if you have a business or personal site, you are welcome to use it to complete the exercises and follow along in your own Google Analytics reports when taking the lessons.

Will I receive a certificate?

Yes, once you’ve completed all of the lessons in the course you can earn your course certificate.

Have another question?

Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.

What’s included in the course?

• HD video lessons to build your knowledge and skills.
• Guided walk-throughs with techniques and tips.
• Practical exercises to apply your skills.
• Quizzes to reinforce learnings and test your knowledge.
• Private discussion area where you can ask questions.
• Course certificate for completing the lessons and quizzes.
• Full access lets you review lessons whenever you need.
• Updates when lessons in the course are refreshed.

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