Google Ads Advanced Course
Learn how to manage The Different Types of Campaign in Google Ads, including Search, Display, Mobile, Video, and Shopping campaigns.
Build your optimization and account management skills with a focus on improving campaign performance and outcomes. Learn advanced targeting techniques, including location targeting and how to pinpoint days and times that drive higher levels of engagement and conversions.
What will I learn?
- How to manage the different types of Google Ads campaigns
- How to use advanced configuration and targeting options
- How to improve results with optimization and ad testing
- The knowledge required to become Google Ads certified
Co-Founder, Loves Data
Your instructor
Benjamin has been working with Google Ads and Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox, and Google.
As your course instructor, he will teach you practical techniques for configuring your campaigns, through to ongoing management and optimization in Google Ads.
Core topics
- Manage search, display, video, and other campaign types
- Learn advanced configuration and targeting methods
- Understand how different targeting will impact campaigns
- Create remarketing campaigns for display and search ads
- Learn how to improve results using ad testing
- Apply best practice techniques to target mobile users
What’s covered?
The course includes over 100 lessons and covers:
Module 1: Search Campaigns
- Introduction to search campaigns
- Testing and optimization techniques
- Working with search ads
- Managing search campaigns
- Tracking conversions and reporting
- Introduction to automation
Module 2: Display Campaigns
- Introduction to display campaigns
- Working with display ads
- Display targeting options
- Managing display campaigns
- Creating remarketing ads
- Reporting and optimization
Module 3: Mobile Advertising
- Introduction to mobile advertising
- Bid adjustments and mobile-only campaigns
- Working with mobile ads
- Promoting apps
Module 4: Video Campaigns
- Introduction to advertising on YouTube
- Working with video ads
- Managing video campaigns
- Reporting on performance
- Optimization of video ads
Module 5: Shopping Campaigns
- Introduction to shopping ads
- Introduction to Google Merchant Center
- Setting up shopping campaigns
- Reporting on performance
Module 6: Additional Campaigns
- Performance Max campaigns
- Smart campaigns
- Discovery campaigns
- Local campaigns
What's included?
- High quality video lessons to build your knowledge and skills.
- Guided walk-throughs with techniques and tips.
- Practical exercises to apply your skills.
- Quizzes to reinforce learnings and test your knowledge.
- Private discussion area where you can ask questions.
- Course certificate for completing the lessons and quizzes.
- Expiry-free access lets you review lessons whenever you need.
FAQs
How long does it take to complete the course?
We recommend taking the course over five to six weeks, so you have time to apply the lessons to your account (or your client’s account). That being said we've seen people complete the course in a few weeks and others that spread the lessons over a few months.
How long do I have access to the course?
You receive expiry-free access to the course so that you can take the lessons at any time. You can rewatch lessons whenever you like.
Will the course help me become certified?
Absolutely, we cover content that you'll find in the Google Ads exams.
Will I receive a certificate?
Yes, once you complete all of the lessons and quizzes in the course, you'll receive your course certificate.
Have another question?
Send an email to [email protected] or complete our contact form and we'll get back to you as soon as we can.
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Google Ads Advanced Course Updates
This course is currently closed. To be notified when this course reopens, please sign up to receive our email updates.
Have a question about joining the course? Email us at [email protected] or complete our contact form and we'll get back to you as soon as we can.