Analytics Essentials Course
Learn the essentials of using and understanding Google Analytics 4 (GA4) in this free mini-course.
Join The Course For Free
About the course
After completing this essentials course you will be able to confidently use Google Analytics 4 (GA4) to measure and evaluate the performance of your marketing campaigns. You'll learn how to navigate your reports, understand important terminology, how to measure conversions using key events, and more.
Here’s what you will learn in the course:
- Understand important Google Analytics terminology
- How to measure all types of online marketing activities
- Use the acquisition and engagement reports in Google Analytics
- How Google Analytics can be used to measure conversions
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Co-Founder, Loves Data
Your instructor
Benjamin has been working with Google Analytics for over 15 years, and he has trained and consulted for companies including 3M, Fuji Xerox and Google.
As your course instructor, he will teach you practical techniques for setting up and using Google Analytics and show you how to get the most out of your reports to improve your website and marketing.
Will this suit me?
- Beginners wanting to learn from the ground up.
- Intermediate and advanced users looking for a quick refresh.
What’s covered?
- Introduction to Google Analytics: What is Google Analytics? How can it help us measure, target and convert more traffic on our website?
- Understand how people find you: What are a source and medium? What is direct traffic?
- Tracking your marketing campaigns: Learn how to track your custom marketing campaigns, and best practice tagging techniques.
- Use the reports: What do the Engagement reports tell me? How is a referral different to a campaign?
- Conversion reports: How can you track conversions? Where can I find the conversion reports?
What's included?
- 12+ video lessons to build your knowledge and skills
- Quizzes to reinforce learnings and test your knowledge
- Use any device to access the lessons
- Upgrade to the full Google Analytics course for more lessons
Get started now!
Learn the essentials of using and understanding Google Analytics 4 (GA4) in this free course.