Why Your Agency Should Be Google Ads Certified

As an agency owner, you know that advertising can drive leads and customers for your clients. And since Google is the go-to starting point for people looking to find relevant information, Google Ads is a great option for businesses looking to get started with digital advertising. However, many businesses need help when advertising on Google, and some have even run unsuccessful campaigns. This is where Google Ads certification comes in.

Google Ads certification is a program offered by Google that tests your knowledge of Google Ads and awards you with a certificate you can display and add to your CV. Certification is also one of the steps for your company to become a Google Partner. As a Google Partner, you will also receive a special badge you can display on your website. This badge shows potential customers that you know how to manage Google Ads for clients and that you’re a trusted partner of Google.

Benefits of getting Google Ads certified include:

1. Better Understanding of Google Ads

Since studying for the exam increases your knowledge of Google Ads, certified professionals can better understand how Google Ads works. By becoming certified, you’re helping to demonstrate that you know how to create and manage campaigns.

2. Boost Your Career

Google Ads certification can help you boost your career. By becoming certified, you can show potential employers that you have the skills and knowledge to set up and manage campaigns.

3. Enhance Credibility

By becoming certified, you can show potential clients and employers you have the skills and knowledge to run successful campaigns. This can help you stand out from the competition and land your desired client or job.

4. Improved Campaign Performance

Google Ads certification can help you improve your campaign performance by teaching you how to use Google Ads effectively. You’ll learn best practices for creating, managing, and optimizing your campaigns with certification. As a result, you’ll be able to get more out of your Google Ads budget and see improved results.

Google Partners

After you’re certified as an individual, your company can become a Google Partner. There are different levels (tiers) of partners. You can sign up for the program at the base level if you have a Google Ads Manager account. This is called the ‘Member’ level. The next two levels (‘Partner’ and ‘Premium Partner’) have requirements you must meet. One of these requirements is having at least have of your team individually certified. This is why Google Ads certification is important for agencies. Your company can unlock additional benefits once you meet this and the other criteria.

Benefits of becoming a Google Partner include:

1. Access to Exclusive Events

Google Partners can receive invites to exclusive events to help you run campaigns and develop your agency. By becoming a Google Partner, you can use these extra opportunities to improve results.

2. Priority Customer Support

Google Partners can receive priority customer support (depending on their membership level). By becoming a partner, your team will be able to get your questions answered faster and get the help you need to run your campaigns more effectively.

3. Partner Badge

Once your company meets the requirements to become a Partner or Premium Partner, you can use the Google Partner badge to highlight your expertise and relationship with Google. Earning the badge can help you stand out compared to other agencies.

4. Additional Insights

Google Partners can receive access to additional insight reports compiled by Google. These reports can help you develop client relationships by giving you strategic insights about their industry.

Conclusion

You should become Google Ads certified as an individual for many reasons. Google Ads certification is a great way to show potential clients and employers you have the skills and knowledge to run successful digital advertising. Additionally, the certification can help you land a job with a company that uses Google Ads or help you advance in your current career. Finally, becoming certified in Google Ads can contribute to your agency becoming a Google Partner.

Are you ready to take your Google Ads skills to the next level? Are you looking for a well-structured course? At Loves Data, we’re all about skipping the fluff and getting to the important stuff. We’re Google Analytics, Google Tag Manager, and Google Ads specialists. We have consulted with some of the biggest brands and trained thousands to do it themselves. When you’re ready, please take a moment to check out our Google Ads courses.