Multi-Channel Funnels

What are Multi-Channel Funnels? Multi-Channel Funnels allow you to see the multiple touch points leading up to a conversion on your website. This enables you to assign value beyond the last click and ensure you are using the best marketing mix.

Introduction and how to use the reports:

Real world insights from two examples:

Resources From Our Blog:

• Introduction to Multi-Channel Funnels
• Understanding Multi-Channel Funnel Reports
• Setting up Goals and Funnels
• Tracking Social Engagement

New to Multi-Channel Funnels?

Watch this YouTube video from Google for a simple explanation of Multi-Channel Funnels.