How to Install Google Optimize with Google Tag Manager

In this tutorial, you will will how to install Google Optimize using Google Tag Manager. And you will also learn how to link Google Optimize with Google Analytics 4 (GA4), plus some of the differences you will encounter compared to linking Google Optimize to Universal Analytics.

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Your extra resources:

• Differences when linking Google Optimize to GA4
• Anti-flicker script
• Google Analytics tutorial (YouTube)
• Announcement bars with Google Optimize (YouTube)
• Personalization with Google Optimize (YouTube)