Google Signals and Cross-Device Reports

Enabling Google Signals gives you access to special cross-device reports in Google Analytics. The reports let you understand the different devices people use before converting on your website. For example, you can see people accessing your website on their mobile device and then converting on their desktop device.

Google Signals and the cross-device reports use anonymous data from people’s ad personalization preferences on Google.

Resources for Google Signals:

• Google’s announcement
• Review requirements for your privacy policy and EU user consent
• Enabling Google Signals

Top uses for cross-device reports:

1. Gain better insights into value of mobile, tablet and desktop traffic
2. Inform your marketing strategy, including budgets and bids
3. Tailor messaging and call-to-action to acquisition and conversion devices
4. Identify pain-points for particular devices and device categories
5. Target different messages and landing pages to different device categories

Other resources:

• Implementing User ID
• Cross-device remarketing with Google Ads and User ID