20 May 2022

Benefits of Google’s Certification Courses

If you’re in a marketing role (or work with people in marketing), passing one of Google’s certifications can boost your knowledge and enhance your LinkedIn profile. It’s also a great way to establish a baseline so that you can collaborate with others working with Google’s platforms.

Where do you go to get a Google certification?

Google Skillshop offers certifications you can earn by taking lessons and completing online exams. You will find lessons that include a mix of written, visual, and video content to help you come up to speed on concepts, features, and other areas relating to Google’s marketing platforms.

Here are the three key areas for digital marketing-related certification in Google Skillshop:

1. Google Ads certifications cover search, display, measurement, video, shopping, apps, and creative.

2. Google Analytics certification currently covers Universal Analytics, but we’re likely to see a certification covering Google Analytics 4 (GA4) soon.

3. Google Marketing Platform certifications that cover Google’s enterprise-level platforms.

Plus, you can take a whole range of other lessons covering Google My Business, monetizing content, additional Google Ads, and additional Google Analytics topics.

What are the benefits of Skillshop when it comes to getting certified?

1. Learn at your own pace

Like all online training, you can take the lessons whenever you like and at your own pace. If there’s a topic you’re already familiar with, then you can quickly skip ahead. Or, if there is an area you’re not 100% comfortable with, you can retake the lesson.

You will also find revision quizzes that can help you pinpoint any areas where you might need to spend a little extra time studying.

2. Enhance your resume with recognized achievements

If you’re looking to get ahead in digital marketing, you should take at least one of Google’s certification courses. Once you’ve passed the exam, you will be able to add the certification to your LinkedIn profile and resume.

It’s also important to keep your certifications current. A potential employer will be more impressed with a valid certificate than one that expired last year.

3. Quickly boost your knowledge

Google has developed the lessons and exams, so you know they cover the areas that Google feels are the most important about their products. This means they can help you fast-track your knowledge and skills in key areas of Google’s platforms.

You will find lessons are presented using a combination of formats, with most of the new lessons text-based. And you can dig deeper by exploring the articles available on Google Help and Google Developers.

How do I get certified by Google?

The certifications available in Google Skillshop require you to pass an online exam. And the knowledge you need to pass will depend on the exam you’re looking to take. For example, suppose you’re aiming to become certified in Google Analytics. In that case, you will need to know about the reports and some more technical aspects of how Google Analytics works.

Here’s our tutorial that covers tips on how to get your Google Analytics certification:

And here’s our video on how to achieve certification in Google Ads:

Overall, for Google Ads certification, you will need to know how to set up and manage campaigns, including specific features available in your account. You will also need to know different strategies you can apply to campaigns to get the best results for different types of businesses and objectives.

What is different about Loves Data’s training?

You’re probably wondering why you should invest in training with us if you can join Google Skillshop for free. It’s a great question! It comes down to three things.

First, with Loves Data’s courses, you will be gaining practical knowledge and skills. We’ve been delivering Google Analytics training since 2007, and we understand real-world applications of Google’s platforms.

We’ve been certified partners with Google since 2007, but we’re independent. This means we give you advice without trying to increase your advertising spend, sell you an analytics subscription, or sign you up for additional consulting.

Finally, you’ll be taking a course with real people. When you submit your final assignment in the course, we review it (not a robot). And when you ask a question in our course community, we always do our best to help.

So if you’re looking to complement your Google certification with practical and real-world training, check out our Google Analytics courses and Google Ads courses. You can add a Loves Data certification to your profile too!