How To Get Certified In Google Analytics 4 (GA4)
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Google Analytics 4 (GA4) certification is something that many people have been talking about lately. It’s no wonder – with all of the changes to Google Analytics, it’s important to stay up to date.
So how do you get certified in Google Analytics? Does the exam cover GA4? We’ll talk about Google Analytics 4 certification and answer some common questions that I’ve been asked by people using the latest version of Google Analytics.
You can also watch our video covering GA4 certification:
Does Google offer Google Analytics 4 certification?
Yes, Google has released a certification exam covering the latest version of Google Analytics.
When will the Google Analytics 4 exam be available?
It’s available now, and was launched on 16 August 2022.
Where can I take the Google Analytics 4 exam?
You can take the GA4 exam in Google’s Skillshop. This is where you will find training modules and other certifications offered by Google. To find the GA4 certification exam, follow these steps:
- Head directly to the Google Analytics Certification course on Google Skillshop. If you have already created a profile, you should be good to go after logging in. If you’re new to Google Skillshop, you’ll need to go through the following steps to set up your profile.
- Click ‘Enroll’ and sign in with your preferred Google account.
- Allow docebosass.com to access details from your Google account (this is the learning platform Google is using to deliver their Skillshop courses).
- Agree to the terms and conditions.
- Follow the steps to launch the Google Analytics Certification exam.
What does the Google Analytics 4 certificate look like?
Here’s mine…
Can I still take the Universal Analytics exam?
No. The exam covering Universal Analytics is no longer available.
What does it take to become Google Analytics certified?
You need to pass the Google’s exam to become Google Analytics certified. If you’re getting ready to take the certification exam for the first time, I recommend dedicating some time to reviewing the topics you’ll be asked about in the exam.
The exam covers a mix of questions covering Google Analytics 4, including:
- Connecting Google Analytics with your business objectives
- Setting up Google Analytics
- Using the Google Analytics interface
- Setting up key events to report on conversions
- Creating audiences
- Reports you can use to understand your marketing channels
- Basics of machine learning in Google Analytics
- Attribution models
- Customizing data in reports
- Data collection
- Modifying events and creating new events in the interface
- Basics of Analytics 360 (the enterprise version of Google Analytics)
Where can I learn more about getting certified?
Read our dedicated article covering Google Analytics certification. This article also includes a practice exam quiz you can take to prepare for the exam. You can also check out our Google Analytics course which has helped people pass Google’s exam.
Conclusion
You can now become certified in the latest version of Google Analytics by passing Google’s GA4 certification exam. It’s a great way to demonstrate your knowledge of Google Analytics.
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