Why You Should Get Google Ads Certified

As a business owner, you know that advertising is essential to driving customers to your door. But with so many options out there, it can be hard to know where to start. Google Ads is a great option for many businesses, but it can be confusing to set up and manage a campaign. That's where Google Ads certification comes in.

Google Ads certification is a program offered by Google that tests your knowledge of Google Ads and awards you a certificate you can add to your CV and LinkedIn profile. Earning the certificate shows employers, customers, and connections that you know how to use Google Ads and that you've taken the time to become certified.

There are many benefits of getting Google Ads certified, including:

1. Improved Campaign Performance

Investing time in becoming Google Ads certified, means you’re also learning how to manage campaigns and improve their performance. You will learn techniques for using Google Ads more effectively. With certification, you’ll be tested on best practices for creating, managing, and optimizing your campaigns. As a result, you’ll be able to get more out of your Google Ads budget and see improved results.

2. Reduced Costs

By knowing how to optimize campaigns, Google Ads certified professionals will know best practice techniques for running successful campaigns. You will also know which campaigns to use for particular advertising objectives. So by becoming certified, you will be increasing your knowledge to improve campaigns and focus advertising spend where it is most likely to provide a positive return.

3. Increased ROI

Google Ads certified professionals know how to track the performance of campaigns. By knowing the different ways you can measure conversions, you’ll be able to adjust campaigns and budgets to increase your ROI and get more leads and sales from your campaigns.

4. Better Understandings of Google Ads

Google Ads certified professionals have a better understanding of how Google Ads works. You will have taken the time to learn how Google Ads works and important concepts for campaign management. By becoming certified, you will learn Google’s best practice recommendations, giving you an advantage compared to individuals that haven’t taken the time to become certified.

5. Boost Your Career

Google Ads certification can help you boost your career. By becoming certified, you’ll be able to show potential employers that you have the skills and knowledge to run successful campaigns.

6. Increase Your Credibility

By becoming certified, you will unlock the Google Ads certificate from Google. This can help you stand out from the competition and help land the job (or clients) you want.

Conclusion

There are many reasons why you should get Google Ads certified. The Google Ads certification program is a great way to show potential employers that you have the skills and knowledge necessary to be successful in the field of online advertising. Additionally, the certification can help you land a job with a company that uses Google Ads, or help you advance in your current career. Finally, the Google Ads certification is a valuable credential to have on your resume, and can help you stand out from the competition when applying for jobs.

Are you ready to learn more? Are you looking for a well-structured course? At Loves Data, we're all about skipping the fluff and getting to the important stuff. We're specialists in Google Analytics, Google Tag Manager, and Google Ads. We have consulted with some of the biggest brands and trained thousands of people to do it themselves. When you're ready, please take a moment to check out our Google Ads course.