Flow Visualization in Google Analytics

Google Analytics now includes 'Visitor Flow' and 'Goal Flow' reports, giving you an enhanced view of how people are navigating through your website. The reports allow you to perform analysis to improve navigation and conversions. Goal Flow:

Watch the Loves Data YouTube video for a simple explanation of the Goal Flow report.

http://www.youtube.com/watch?v=ulFUk0XJ_50

Extra Resources:

This article was updated on 2 February 2025

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